Increase-reply-rates-with-bulk-emails

How to Increase Reply Rates and View Candidate Responses in Tobu

This article covers how to boost your email reply rates when sending bulk emails in Tobu and how to manage and view the replies you receive.

Ensuring Your Emails Are Delivered Successfully

• Before sending out your first bulk mailer, configure your DNS settings to ensure that email servers recognize Tobu as an authorized sender.
• Set up SPF, DKIM, and DMARC records on your domain to prevent your emails from going to spam. Instructions for setting these up can be found in separate articles.

Volume and Frequency of Emails

• Bulk mailing works on volume. It’s common in marketing that you need to send a large number of emails to receive a reasonable number of responses.
• On average, open rates for bulk emails in Tobu are around 30-40%, which is higher than many standard marketing tools.

Crafting the Email Content

• Make sure your emails are personalized. Use merge tags like the candidate’s first name to make the message feel more human.
• Avoid typos and ensure your emails don’t sound robotic. Well-crafted, direct, and concise emails tend to get better responses.

Sending Follow-Ups

• Often, a single email is not enough. Plan to send follow-up emails over a period of time. You can start with more frequent follow-ups and then reduce frequency.
• Tobu has an option to exclude candidates you’ve recently emailed, so you don’t repeatedly send to the same people too often.

Viewing and Managing Replies

• Once candidates start replying, their responses will come directly to your configured email account.
• You can also view these responses in Tobu and track which candidates have replied. The system will automatically match replies to existing profiles and update any new information.

Summary

• Set up your DNS records to ensure deliverability.
• Personalize emails and avoid errors to improve open rates.
• Send follow-ups and use Tobu’s options to manage frequency and avoid repetition.
• Track replies directly in Tobu and keep your candidate database updated.