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= How to Increase Reply Rates and View Candidate Responses in Tobu =

This article covers how to boost your email reply rates when sending bulk emails in Tobu and how to manage and view the replies you receive.

== Ensuring Your Emails Are Delivered Successfully ==
* Before sending out your first bulk mailer, configure your DNS settings to ensure that email servers recognize Tobu as an authorized sender.
* Set up SPF, DKIM, and DMARC records on your domain to prevent your emails from going to spam. Instructions for setting these up can be found in separate articles.

== Volume and Frequency of Emails ==
* Bulk mailing works on volume. It’s common in marketing that you need to send a large number of emails to receive a reasonable number of responses. 
* On average, open rates for bulk emails in Tobu are around 30-40%, which is higher than many standard marketing tools. 

== Crafting the Email Content ==
* Make sure your emails are personalized. Use merge tags like the candidate’s first name to make the message feel more human.
* Avoid typos and ensure your emails don’t sound robotic. Well-crafted, direct, and concise emails tend to get better responses.

== Sending Follow-Ups ==
* Often, a single email is not enough. Plan to send follow-up emails over a period of time. You can start with more frequent follow-ups and then reduce frequency. 
* Tobu has an option to exclude candidates you’ve recently emailed, so you don’t repeatedly send to the same people too often.

== Viewing and Managing Replies ==
* Once candidates start replying, their responses will come directly to your configured email account.
* You can also view these responses in Tobu and track which candidates have replied. The system will automatically match replies to existing profiles and update any new information.

== Summary ==
* Set up your DNS records to ensure deliverability.
* Personalize emails and avoid errors to improve open rates.
* Send follow-ups and use Tobu’s options to manage frequency and avoid repetition.
* Track replies directly in Tobu and keep your candidate database updated.